Damn right! Read this article from the "The Feast".
Oh and every restaurant in Finland, train your staff to love wine! No matter if he or she is a part-time waiter with little experience or a veteran in waiting tables. In the long run this will affect your wine sales positively and people will come back just because you told a interesting story about the drink or a bottle of wine you served. Also this will enhance the whole dining experience.
Read, learn and share!